Speed #1
Your website is not fast. Probably not, anyway, unless you've put any thought into it. But then you probably didn't notice.
Maybe you get a frantic, garbled call from your CEO, who's taken a break from boffing his mistress in Greece to inform you that the website doesn't load for shit on the phone he bought in the airport.
Ironically, the main man is probably experiencing the web as most people actually do - on a low grade android device over 2-3g.
So you roll up to the next planning meeting and CEO has co-opted Chad (his pet PM) to railroad the next sprint and wants to talk about "performance".
How to proceed? Find out in part 2.